PAN EUROPEAN SPONSORS
Sony Ericsson’s FanWalk is back!
100 music fans, 300 kilometers, 10 days and one way to music. An unforgettable experience, a music adventure, a thrilling challenge – and 99 new friends from all over Europe and beyond: That is Sony Ericsson’s FanWalk.
100 dedicated participants will experience FanWalk together from Hamburg to Berlin. On arrival, the FanWalkers will receive tickets to the 2009 MTV EMAs and will join their music idols at the legendary after-show party on November 5. But that’s not all: one selected FanWalker will have the unique opportunity to present an Award live on stage.
Watch out – there are many exciting experiences to come until FanWalkers get there!
The Beatles™: Rock Band™ at the MTV EMAs
The Beatles™: Rock Band™ allows fans to pick up the guitar, bass, mic or drums and experience The Beatles’ extraordinary catalogue of music through gameplay. From the early touring days in 1963 Liverpool to the immortal, final performance on the Apple Corps rooftop, fans can follow in The Fab Four’s footsteps as they traverse the globe during the height of Beatlemania, unlocking real photos and videos of The Beatles – some never before seen by the public.
The Beatles: Rock Band introduces three-part vocal harmonies to gameplay and features 45 songs on-disc. Three albums from The Beatles’ epic catalogue will be made available for purchase and download including Abbey Road (1969), Sgt. Pepper’s Lonely Hearts Club Band (1967) and Rubber Soul (1965).
Dell Sponsors 2009 MTV EMAs
Dell listens and delivers innovative technology and services that customers trust and value to stay in touch, create and share experiences meaningful to them. Dell is delighting customers with innovative products, new brands and capabilities that have a unique Dell footprint.
Dell offers a broad range of product categories including desktops PCs, laptops, peripherals and electronic accessories, servers, storage and services for a variety of customers – from the world’s largest multinational corporations to the individual consumer. Dell ranks No. 33 on the Fortune 500 and is headquartered in Round Rock, Texas, in the United States. In addition to our leading web sites, customers can also find Dell through 34,000 retail outlets worldwide.
LOCAL SPONSORS
Vodafone
Vodafone's association with the MTV EMA's is a long one and has been a perfect fit within Vodafone's music strategy. This sponsorship reinforces Vodafone's support for music by once again linking its brand with the most important music event of the year, watched by millions of young people all over the world.
Vodafone continues to play a unique and decisive role in enabling the public to participate in the leading international music events. Vodafone sponsor the EMAs locally in Turkey [http://live.vodafone.com.tr/] and Portugal [http://www.vodafone.pt].
Pepsi
Member of PepsiCo Group, global leader of drinks and snacks, Pepsi is one of the world’s most valued brands. Hence, recent studies confirm that Pepsi is perceived by consumers as the most refreshing cola.
With over 100 years of history and with presence in more than 200 countries, Pepsi is renowned for its spirit and its connection with young people, who depict it as cool, original and happy, like the MTV Europe Music Awards! Honoring its fun, young spirit, Pepsi celebrates November 5 as it will bring the most anticipated annual music event in Europe to Spanish audiences.
Schöfferhofer
Schöfferhofer Eis-Kristall is a new, unique experience in taste. It is a revolution in the German wheat beer market: a mild, sparkling wheat beer to be enjoyed ice-cold straight from the bottle.
Schöfferhofer Eis-Kristall is the latest product from the young, modern Schöfferhofer brand. It is a launch that opens up a new category in the premium wheat beer sector whilst underscoring Schöfferhofer’s innovative position in the wheat beer market.
Chupa Chups
Its innovation and sense of fun have set it apart from other confectionery brands and made it one of the world's most popular icons. The name plays on the Spanish ‘chupar’ (to suck) and the logo was designed by contemporary genius Salvador Dalì.
Music is the ideal platform for Chupa Chups to target young style-leaders in Europe, and when MTV joined Chupa Chups in Barcelona last year for 50 years of Chupa Chups, the collaboration between pop icon and global youth brand was consolidated. Chupa Chups and the MTV EMAs 2009 is a perfect partnership.
O2
Telefónica O2 Germany GmbH & Co. OHG belongs to Telefónica Europe; part of the Spanish telecommunication group Telefónica S.A. The Company offers its private and business customers postpaid and prepaid mobile telecom products as well as innovative mobile data services based on the GPRS and UMTS technologies. In addition, the provider also offers DSL fixed network telephony and high-speed internet.
Telefónica Europe has about 48 million mobile and fixed network customers in the UK, Ireland, Czech Republic, Slovakia and Germany.
